About us

 

At Yo! Baby Shop, everything begins from a mom’s heart.

Our story started in 2017, when two Taiwanese moms in the U.S. longed to give our children the best of both worlds: the openness and creativity of American life, and the warmth and cultural richness of our Asian roots. We realized how hard it was to find high-quality Chinese children’s books and parenting products in the U.S.—so we decided to bring them here ourselves.

From the start, we’ve shared what we truly use and love at home—each book, toy, and product carefully chosen through a mother’s eyes. Our goal is simple: to save families time, to reduce trial-and-error, and to help parents feel supported with products they can trust.

In 2019, we opened our first store in the Los Angeles area to create a local hub for culture and community. Here, families gather not only to shop, but also to connect through Mandarin Storytime, arts & crafts, music and movement, and more. Our vision is to give Asian and bilingual families in North America the resources, products, and heart they need to raise confident, multilingual children proud of their heritage.

From a mom’s heart, to your family’s hands—thank you for letting us be part of your journey.

Yo! Baby Shop 的起點，來自媽媽愛孩子的心。
我們相信，在育兒的路上，只要多一點貼心的相互支持，就能帶來大大的安心。

2017 年，兩位旅居美國的台灣媽媽，希望孩子能同時擁有美式教育的自由與亞洲文化的溫度。我們發現，在美國很難買到優質的中文童書與亞洲親子好物，因此決定自己動手，把這份需要、這份思念，變成一個能陪伴家庭的品牌。

一路走來，我們始終用 媽媽的眼睛、媽媽的心 去挑選、去體驗，再放心推薦。希望能替爸媽省下時間，少走彎路，安心地陪伴孩子成長。

2019 年，我們在洛杉磯開設了第一家實體店，不只是為了販售商品，更是為了打造一個 社區與文化的交流空間。在這裡，家庭可以參加中文說故事、手作課程、親子律動……讓孩子在歡笑與陪伴中，自然親近語言與文化。我們的願景，是成為在北美的亞洲與雙語家庭最可靠的支持，幫助孩子快樂成長，也自信擁抱自己的文化根源。

從我們的媽媽心，到你們的家庭生活，感謝有你一路同行。