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Mom-Picked Favorites.

Black Friday Prices.

Picked with Love, Priced for Joy.

BLACK FRIDAY · NOVEMBER 5–30, 2026

Books, toys, and everyday favorites—for your family and everyone on your gift list.

Plus, $10 off $99 · $25 off $199

November 5–30 · Automatically applied to eligible orders.

One tier per order. Gift cards and preorders excluded. Offer details.

Shop Their Favorite Characters

Extra Thankful Savings —

$10 off $99 | $25 off $199, sitewide.

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Ends November 30, 2026 at 11:59 pm

A Little Help with Holiday Shopping

How do the savings work?

From November 5–30, eligible orders receive $10 off $99 or $25 off $199 automatically at checkout. One tier applies per order, on eligible merchandise after sale prices and before tax and shipping. Tiered savings apply on top of sale prices, including doorbusters and Black Friday bundles.

What is excluded?

Gift cards, e-gift cards and preorder items—including the HAWOOD Nook Rotating Bookshelf—are excluded. This offer cannot be combined with other discount codes, including the 10% new-customer welcome offer.

Should I wait until Black Friday?

Shop early with confidence: once an item is offered at a sale price, that price will not drop further before November 30. VIP Early Access runs November 1–4 for qualifying customers with an access code sent by email. Public offers begin November 5; November 23–30 brings limited Black Friday bundles and a new selection of doorbusters, while supplies last.

When does the offer end?

The BFCM event ends November 30, 2026 at 11:59 PM Pacific Time. Read full offer details and terms.

When should I order for Christmas?

Please order in-stock gifts by December 15, 2026 for Christmas delivery with standard shipping. Preorders follow the dates on their product pages and are not guaranteed to arrive before December 25. Shipping details.

Can I pick up my gifts?

Choose free pickup at our Walnut, CA store at checkout, and wait for your ready-for-pickup notification before visiting. HAWOOD furniture is also available for complimentary store pickup; shipped furniture over 20 lbs has an oversized shipping fee.

Get directions to Yo! Baby Shop · Pickup details and hours